Mouz HQ, Hamburg
A historic building becomes a home for the digital generation
MOUZ HQ puts the digital gaming community literally in the shop window. In the bustling heart of Hamburg, a historic building has been opened up and reimagined as a place where the online and offline worlds converge. Through dramatic façade openings and a striking red arena, the energy of gaming and Esports spills out onto the main shopping street. What was once hidden behind screens is now part of the city, inviting players, fans, and passersby alike.
Client
MOUZ
Year
2021 - 2024
Type
Culture
Photos
Teo Krijgsman
Gross floor area
1.310 m2
Collaboration
Main contractor: Johann Bunte • Interior builder: Schmees Ladenbau • Concept design together with VenhoevenCS
Address
Glockengießerwall 1, 20095 Hamburg
Team
Lead architect: Dafne Wiegers. Team: Siân McGrath, Eliza Mante, Nicholas Wenham, Arjen Zaal
As you step out of Hamburg Central Station, MOUZ HQ immediately catches your eye, embedded in the busy city. Through the large windows, you see the striking red arena and an excited audience gathered in the stands. What you don’t see is just as compelling: the scrim rooms below street level, hidden from view but driving the energy above. The building sparks curiosity and draws you in. You want to know what’s happening, what the crowd is watching, and become part of the Esports experience.
Bridging the gap between screen and street
Mouz HQ brings the world of Esports into public view, right in the heart of the city. By placing the arena in the literal shop window, a digital community becomes physical and shared. Fans and players occupy the same space: not behind closed doors, but within the urban fabric.
Training base for digital talent
The scrim rooms and training facilities are zones where Esports athletes can focus and collaborate in preparation for major tournaments. The layout provides the ideal environment for high-intensity practice. Thanks to state-of-the-art technology and carefully planned spaces, players can fully concentrate on their performance and tournament readiness.
Connected without distraction
On the first floor, the office spaces overlook the arena, keeping staff visually connected to the core of MOUZ HQ. Acoustic glass ensures a calm, focused environment. With lots of warm wood, the workspace offers a serene counterpoint to the energy of the game below.
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